Design, Development and Management:

Understanding the database requirements and developing a suitable database structure and associated load mechanisms to facilitate these, is key to any database project. Our Database Team will assist at all stages from assessing the objectives, specifying a database design, managing the implementation and maintaining the database on a daily basis.

Building A Prospect Pool:

Access to the UK Consumer Market provides an unlimited supply of names and addresses for building a prospect database.

Consolidating Data & Creating A Single View of Party:

For companies that consist of different brands and divisions, customer data is invariably scattered across the organisation within different legacy systems and often comprises numerous different fields and formats. EuroDirect is able to consolidate and merge this data into a ‘single view of party’ with a consistent format making it easily accessible and functional for a variety of marketing purposes.

For example, if a customer holds more than one product with different subsidiary companies or brands within a corporate group, each separate piece of information held on this person can be amalgamated into a ‘single view’ of that customer, highlighting their combined product portfolio, enabling marketers to make the most of the intelligence held.

• Duplicate customers, or rather those customers that have products from multiple areas of the business, can be identified and merged using details of their name, address, length of residency, date of birth, and household characteristics.
  
  
• Applying business rules ensures that each record does not have conflicting data items (e.g. different dates of birth) ensuring the most recent and accurate data variable takes priority.

The resulting single view will provide a more complete, up-to-date picture of each individual customer, enabling you to maximise your marketing potential.

Data Capture:

Capture service for all types of data, from customers surveys to competition entries.

Maintaining accurate and up-to-date data is a vital part of data management. EuroDirect can help with all aspects of data cleaning, suppression, validation and screening:

• Negative Verification:
  
  
  • GAS File (Gone Away Suppression)
  • NSF File (National Suppression File)
  • NCOA File (National Change of Address File)
  • TBR File (The Bereavement Register)
  • Mortascreen (The Mortality File)
  • MPS (Mailing Preference Service)
  • TPS (Telephone Preference Service)
    
    
• Credit Pre-screening & Scoring:
  
  
  • Credit Scoring using Gauge for Marketing
  • Credit Pre-Screening using CallScreen+
    
    
• Additional Data Management Services:
  
  
  • Data Audit and Reformatting
  • Using CallCredit's CallQualify credit scoring system
  • Mailsort Processing
  • Deduplication
  • Merge Purge
  • Unique Reference Number Generation

Software Tools Available To Help You:

EuroDirect provides a series of interrogation, analysis and campaign planning tools for in-house selection and analysis of your database.

• Intelligence Creation
  A rapid web-based data counting and analysis tool for mining your database, profiling, modelling and campaign planning.
  
  
• MICROVISION 
  A Windows-based International Marketing GIS designed for customer profiling, analysis and targeting, market analysis, catchment area evaluation and territory management and network planning.
  
  
• Discoverer
  An intuitive online data exploration tool delivering fast access to consumer and prospect data in a user friendly environment for advanced analysis, segmentation, profiling, modelling and extraction.

Database Analysis & DM Output Services:

We can deliver client-tailored output such as triggered and ad-hoc mailings, canvass booklets and telemarketing lists. Bespoke management information reports can also be produced to provide a greater understanding of your data and your customers. Examples include:

• Data Audits
• Recruitment and Retention Monitoring
• Lifetime Value Assessment
• Attrition and Response Analysis